Proposal for advertisements: advertising unit

The medium of the work is an advertisement for TV and the sector is product marketing. The working title for the product is 'Expelliate' the genre for the advert is comedy. The intended audience and age is for parents, young adults and teenagers. The advert would be shown all through the day since it is not offensive or mean to anyone. The age range is between 18+ this will apply to university students and young adults that are living independently along with parents.

The content of the advert will feature an elder wizard professor and a young student called Timothy. Timothy has been punished for turning his classmate into a frog and has been ordered to clean the teachers bathroom. Except, young Timothy isn't allowed to use his magic. When the professor leaves Timothy gets confused on how to clean without magic since he always uses magic. Then suddenly 'Expelliate' appears out of nowhere. The young Timothy uses the product to clean the bathrooms. It is a mystical and magical styled advert with a fantasy theme with a twist of modern and contemporary scenes.

Overal I think that the only problem within this advert would be the copyright for Harry Potter. The adverts positive features would be that kids will enjoy the Wizards and the story.