Expelliate advert

Evaluation for Expelliate Advert.

Evaluation for Expelliate Advert

My overall product is a 30-40 second advert created and made by myself. The advert is featuring a stain remover called ‘Expelliate’. The advert is themed around wizards and magic and is based in the bathroom of a wizarding school.

The main audience is for parents and young adults in need of cleaning products.

My finished advert turned out well in my opinion; it is almost exact to my original idea though the bits that were changed were an improvement. The project has got about 75-80% of the original idea that I created overall. I do feel that I did a good job and I am proud of my creation. I do hope that it catches the audience’s eye.

In the pre-production I gathered research on adverts, in order to gather further insight on how an advert is made and what you need to sort and arrange. I also did my storyboard and designed how I imagined the shots to be, I did this to gain more of an understanding into how shots are imagined for filming. We then made the bottle logo for Expelliate, and also created the wizard hat.

In the production I casted my actors; Nathan Hurst as Timothy the student, and Alex Hoad as the Wizarding professor. I gathered various shots of our set; the disabled toilets in Hyde Clarendon college. WE gathered long shots of the hallway leading to the bathroom and also gathered long shots of the bathroom. Close ups and shoulder shots were gathered of Alex Hoad and Nathan Hurst as well, so that I had a variation of shots ready for editing once the speaking scenes were done, we finally got shots of the Expelliate bottle. We had other props whilst filming. Such as, a wizards hat, cane, cape and a harry potter tie for the timothy actor. The camera had to be moved constantly since there was a hefty height difference between the two actors.

When the filming process had concluded, I returned to class to begin editing the shots that I gathered, using the software; final cut express, once again. Most of my shots were quite short but there were a lot of re-takes, due to disruption and outdoor noise.

The editing process took up a lot of time in lessons and out of lesson, to get the editing just right for the final outcome. There were a few mishaps however. The editing for Alex’s shots needed smoothening due to making his voice over clearer. But because of how I cut the video it ended up making the shots jitter and skip a lot, but the video shots that jittered were then unfixable due to how small the cuts were to the video. And was too short to be altered with, so I had to leave it alone.

As for the rest, the cutting was quick and easy to do. Sound was a bit of a problem due to parts of the filming that had small disruption still.

Finding the appropriate music and sound effects were easy, as the specific theme was very helpful. I used the effect files ‘fairy dust magical sound effect’ and ‘fantasy magical sound effect’ for the sparkling effect of the ‘Expelliate’ bottle appearance. As for the overall theme of the advert, I used ‘Double trouble song’ from Harry Potter, because it sounded very mystical and magical.

The editing was done because I needed to make this video as clearly edited as my previous projects have been.

In conclusion I do believe that I did a effective job in trying to make my advert as suitable as possible even with its flaws. I feel that there were good outcomes to the advert, yet bad outcomes also.

The positives of this advert are that voice smoothening of our actor, Alex Hoad; I think that I did a well considering it was my first time smoothening a voice in final cut. I also did well whilst cutting the video I think it went smoothly for certain parts.

The negatives, however, were that whilst trying to cut the parts for Alex’s, it ended up skipping on the videos a lot and it made them mess up slightly, but because of the cuts being so small for the videos, it wouldn’t let me alter them to be any better.

Areas I could improve on, would be The cutting of the videos, I need to make them better, in order to not make it jitter too much, so that it can run smoothly.

Shooting script for Expelliate

Script for Expelliate advert

Script

Proposal for advertisements: advertising unit

The medium of the work is an advertisement for TV and the sector is product marketing. The working title for the product is 'Expelliate' the genre for the advert is comedy. The intended audience and age is for parents, young adults and teenagers. The advert would be shown all through the day since it is not offensive or mean to anyone. The age range is between 18+ this will apply to university students and young adults that are living independently along with parents.

The content of the advert will feature an elder wizard professor and a young student called Timothy. Timothy has been punished for turning his classmate into a frog and has been ordered to clean the teachers bathroom. Except, young Timothy isn't allowed to use his magic. When the professor leaves Timothy gets confused on how to clean without magic since he always uses magic. Then suddenly 'Expelliate' appears out of nowhere. The young Timothy uses the product to clean the bathrooms. It is a mystical and magical styled advert with a fantasy theme with a twist of modern and contemporary scenes.

Overal I think that the only problem within this advert would be the copyright for Harry Potter. The adverts positive features would be that kids will enjoy the Wizards and the story. 

Advertising Standards

The ASA

The ASA are the Advertising Standards Authority. They are based in the UK and they take action against complaints from adverts that may seem offensive or misleading to the public. The ASA began in 1961 and since then, have been working to help show and make responsible adverts for the general audiences.

The ASA have a strategy of how to make any form of advert responsible. Understanding, support, impact, proactive and awareness. Each of these steps helps towards making responsible adverts for the target audience and also on how to prevent bad and irresponsible adverts from appearing on air.

ASA is needed to protect vulnerable young viewers and also help the parents concerned with the adverts that are featured on the television whilst their children are present.

The CAP CODE

The CAP is the Committees of Advertising Practice. They are also based in the UK and are linked with the ASA, they offer advice or guidance on campaign creation that sticks with the rules. They also are responsible for the rules and regulations on advertising.

What do the Codes cover?

•   Print and press ads

•   Posters

•   Direct mail

•   Television and radio ads

•   Competitions, special offers

•   Email and text messages

•   Internet (banners, pop-ups, virals, sponsored search, marketing communications on companies’ own websites and other non-paid for space under their control.) 

•   Teleshopping 

•   Cinema commercials

Promotions

They have four different codes

-       The UK of non broadcast advertising, sales promotion and direct marketing

-       The UK code of broadcast advertising

-       Relevant legislation and register of code changes

       -      Our commitment to consistency 

Examples of adverts that have been banned by the ASA

Burger King, 2010 Ad

This advert was banned only because of the size difference of the chicken burger in the advert compared to the actual burger at the burger king stores. According to the ASA site, complaints were then given when burgers were bought to show the difference of the size in a person’s hand

Irn Bru ‘Mum’ 2013 Ad

This advert was banned because of the fact that the mother in this advert was wearing a push up bra and this was considered offensive and sexist towards women. The advert received over 100 complaints for those two reasons and for also being unsuitable for children. The humour of this advert was also considered to not be suitable for everyone’s tastes.

Beyoncé heat perfume 2010 Ad

            This advert received complaints for being offensive and sexually suggestive towards the viewers. The advert was not banned, but the time of the adverts showing was changed till after 7:30pm so that children were unable to see the advert being shown.