Evaluation for Expelliate Advert.

Evaluation for Expelliate Advert

My overall product is a 30-40 second advert created and made by myself. The advert is featuring a stain remover called ‘Expelliate’. The advert is themed around wizards and magic and is based in the bathroom of a wizarding school.

The main audience is for parents and young adults in need of cleaning products.

My finished advert turned out well in my opinion; it is almost exact to my original idea though the bits that were changed were an improvement. The project has got about 75-80% of the original idea that I created overall. I do feel that I did a good job and I am proud of my creation. I do hope that it catches the audience’s eye.

In the pre-production I gathered research on adverts, in order to gather further insight on how an advert is made and what you need to sort and arrange. I also did my storyboard and designed how I imagined the shots to be, I did this to gain more of an understanding into how shots are imagined for filming. We then made the bottle logo for Expelliate, and also created the wizard hat.

In the production I casted my actors; Nathan Hurst as Timothy the student, and Alex Hoad as the Wizarding professor. I gathered various shots of our set; the disabled toilets in Hyde Clarendon college. WE gathered long shots of the hallway leading to the bathroom and also gathered long shots of the bathroom. Close ups and shoulder shots were gathered of Alex Hoad and Nathan Hurst as well, so that I had a variation of shots ready for editing once the speaking scenes were done, we finally got shots of the Expelliate bottle. We had other props whilst filming. Such as, a wizards hat, cane, cape and a harry potter tie for the timothy actor. The camera had to be moved constantly since there was a hefty height difference between the two actors.

When the filming process had concluded, I returned to class to begin editing the shots that I gathered, using the software; final cut express, once again. Most of my shots were quite short but there were a lot of re-takes, due to disruption and outdoor noise.

The editing process took up a lot of time in lessons and out of lesson, to get the editing just right for the final outcome. There were a few mishaps however. The editing for Alex’s shots needed smoothening due to making his voice over clearer. But because of how I cut the video it ended up making the shots jitter and skip a lot, but the video shots that jittered were then unfixable due to how small the cuts were to the video. And was too short to be altered with, so I had to leave it alone.

As for the rest, the cutting was quick and easy to do. Sound was a bit of a problem due to parts of the filming that had small disruption still.

Finding the appropriate music and sound effects were easy, as the specific theme was very helpful. I used the effect files ‘fairy dust magical sound effect’ and ‘fantasy magical sound effect’ for the sparkling effect of the ‘Expelliate’ bottle appearance. As for the overall theme of the advert, I used ‘Double trouble song’ from Harry Potter, because it sounded very mystical and magical.

The editing was done because I needed to make this video as clearly edited as my previous projects have been.

In conclusion I do believe that I did a effective job in trying to make my advert as suitable as possible even with its flaws. I feel that there were good outcomes to the advert, yet bad outcomes also.

The positives of this advert are that voice smoothening of our actor, Alex Hoad; I think that I did a well considering it was my first time smoothening a voice in final cut. I also did well whilst cutting the video I think it went smoothly for certain parts.

The negatives, however, were that whilst trying to cut the parts for Alex’s, it ended up skipping on the videos a lot and it made them mess up slightly, but because of the cuts being so small for the videos, it wouldn’t let me alter them to be any better.

Areas I could improve on, would be The cutting of the videos, I need to make them better, in order to not make it jitter too much, so that it can run smoothly.